March 13, 2008

The new Wall-E teaser trailer went up yesterday, and it's a good one. Oh, it doesn't tell us any more about the story than the previous teasers, but it does give us a little more about the title character's personality. (I still think the sad-eyes design is a bit of a cheat, but we'll see how it works out.) In fact, about a third of the QuickTime video has Wall-E interacting with Luxo, Jr. in front of the Pixar logo before there are any movie clips.

I haven't loved all of the Pixar trailers in the past, but when they get it right, it's perfect. remember the Toy Story teaser with Buzz "falling with style?" It told you everything you needed to know about the characters and set up Woody's animosity toward Buzz, didn't give away any plot points, and had you wanting to see the movie for reasons beyond the novelty of a feature-length CG film. I've never confirmed if Pixar cuts their own trailers, but I strongly suspect it; if more studios did that, I probably wouldn't spend the first fifteen minutes at the movies figuring out where to put my popcorn.

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