July 11, 2008


Well, what do you know? Looks like Britain loves Pixar more than Keira Knightley after all. Variety is reporting that despite the recent economic downturn, Her Majesty's loyal subjects have been shelling out for home entertainment discs in record amounts, with Ratatouille trouncing Atonement as the biggest seller to date.

“History has shown that in times of economic hardship, consumers find even more value in home entertainment when the leisure pound is stretched as it is,” commented Lavinia Carey, director general, BVA.

“As video is one of the most cost-effective forms of entertainment we would expect to see continued volume growth in our market as consumers tighten their belts in response to increasing economic uncertainty,” she added.

It seems, according to the article that the Blu-ray format has a lot to do with the recent gains in the market, citing a 506% growth, year to date.

via Variety.com

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